K Your Way is our idea of a subscription service for Keurig. You could either pick which coffee you liked and that would be deliver directly to you or you could take a quiz where you would be recommended flavors based on your preferences.

Here is a mockup I made breaking down how our campaign works in a few easy steps.

Instagram Execution

Template Credit: s.salvador

Here is a billboard mockup I made promoting K Your Way.

Billboard Execution

This campaign was created for a class project at the University of Oregon.

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