K Your Way is our idea of a subscription service for Keurig. You could either pick which coffee you liked and that would be deliver directly to you or you could take a quiz where you would be recommended flavors based on your preferences.
Here is a mockup I made breaking down how our campaign works in a few easy steps.
Instagram Execution
Template Credit: s.salvador
Here is a billboard mockup I made promoting K Your Way.
Billboard Execution
This campaign was created for a class project at the University of Oregon.