We want to promote a sustainable mascara bottle that is easily recyclable and made from recycled materials. This eco-friendly bottle will be sold specially at Benefit stores and Sephora.
Here is a mockup I made breaking down how our campaign works in an Instagram post. We wanted to use Benefit brand ambassadors to create exclusive content as an incentive for returning your bottle.
Instagram Execution
Template Credit: s.salvador
Here is a print mockup promoting Benefit’s recycling initiative featuring some of their brand ambassadors.
Print Execution
This campaign was created for a class project at the University of Oregon.